Although the likelihood of being a target by a terrorist or criminal is small, it increases for certain individuals—celebrities, government officials, and corporate executives. Government officials, of course, usually have their own protection, whether police or Federal Agents. Celebrities and executives must turn to the private sector.
Companies like GSS Security Services are changing the image of the bodyguard as a towering thug with sunglasses and an oversized chrome gun under his ill-fitting jacket. Today's executive protection services attempt to analyze risks, establish safety perimeters around the potential target, and if possible, neutralize threats before they ever rise to the level of hazard to the client.
Before anyone considers hiring an executive protection service detail, they should evaluate the degree of risk and the value of services provided. Executives and celebrities who travel a great deal, are in high-profile positions, or who are controversial, may require more coverage than low-key personnel. Staff whose duties take them overseas probably need a great deal of protection.
GSS officers are carefully screened and trained before assignment to executive protection detail. Excessive use of force is not only a liability to the client, it can be embarrassing and, in the case of a celebrity client, a potentially career-damaging event. Officers must have the level of maturity and self-control to assess events as they occur, and judge when an approaching individual is a danger, and when they are just a starry-eyed fan seeking an autograph.
No matter what the situation, GSS will review the client's needs, and perform an assessment of the level of protection needed, whether for a few days or longer. Professional service is a must for professional clients, and is guaranteed by GSS personnel.